Chamber Welcomes Southwest Airlines to the South Coast

In response to today’s announcement that Southwest Airlines is coming to the Santa Barbara Airport, the Santa Barbara South Coast Chamber of Commerce is thrilled to provide its support and enthusiasm for this effort, one that will have a lasting effect on the region’s economic vitality.

Chamber leaders have worked closely with Visit Santa Barbara, Santa Barbara Airport, and the City of Santa Barbara toward more connectivity for our region, and specifically pursued Southwest Airlines. A decade ago, the Chamber’s Air Services Committee provided research and information, so that the recent core group could work to cross the finish line. As a world-class center for technology and innovation, our region’s business community values our position as a hub between Los Angeles and San Francisco — sometimes referred to as “Techtopia.”

Kristen Miller, president and CEO of the Santa Barbara South Coast Chamber of Commerce, shares, “Adding Southwest Airlines to the roster of carriers at SBA, is a huge achievement. We are proud to find an airline partner with convenient access to a network of destinations that will drive economic growth in many sectors, including business, technology, hospitality and more. This achievement further positions our region as one of the leading technology sectors in the country, especially with connectivity to other technology hubs.”

For years, the Chamber has understood the positive economic impacts of having key aviation partners, and established a dedicated subcommittee focused on improving the connectivity in the region and finding partners that understand the Chamber’s dedication to economic health and community vitality.

“Southwest Airlines’ arrival is an important milestone for the Santa Barbara community, and not just for leisure travelers,” says Bill Macfadyen, Noozhawk’s publisher and the Chamber’s co-chairman.

“In a year that has been so challenging, this partnership brings exciting opportunities for our regional business community and some of our nation’s leading innovators and entrepreneurs as they look beyond the current public health and economic crises.”

With Southwest’s commitment to Santa Barbara, the company not only makes a significant investment in the region but also confirms our own projections for a rebound and growth for our community and economy beyond the global pandemic.

For more information about economic development initiatives led by Santa Barbara South Coast Chamber of Commerce, visit



Santa Barbara South Coast Chamber of Commerce

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