South Coast
Data Dashboard
South Coast Data Dashboard
Reporting Date: 3rd Quarter 2025
Residential Real Estate
Median Home Selling Value
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $2,362,230 | $ $2,000,000 | 18.1% |
| Goleta | $ $1,725,000 | $ $1,597,500 | 8.0% |
| Santa Barbara | $ $2,057,000 | $ $2,150,000 | -4.3% |
| South Coast | $ $2,333,615 | $ $1,905,000 | 22.50% |
Single Family Home Sales YTD
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 5 | 5 | % |
| Goleta | 17 | 20 | -15.0% |
| Santa Barbara | 39 | 25 | 52.0% |
| South Coast | 78 | 54 | 44.4% |
Apartments
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Median Rent | $2,845 | $2,774 | 2.6% |
| Vacancy Rate | 2.4% | 2.4% | 0.0% |
Building Permits
Residential Building Permits YTD (units)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 14 | 6 | 133.3% |
| Goleta | 6 | 6 | 0.0% |
| Santa Barbara | 28 | 5 | 460.0% |
Commercial Real Estate
Commercial Vacancy Rate
Carpinteria
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 9.8% | 25.0% | -15.2% |
| Industrial | 0.6% | 1.3% | 0.3% |
Goleta
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 8.6% | 7.1% | 1.5% |
| Industrial | 3.2% | 2.2% | 1.0% |
Santa Barbara
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 10.5% | 10.8% | -0.3% |
| Industrial | 1.7% | 1.4% | 0.3% |
| Retail | 3.4% | 2.6% | 0.8% |
Workforce
Professionals
0
Changed Jobs
0
Job Posts
0
Engaged Talent
0
Unemployment
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 3.9% | 4.4% | -0.5% |
| Goleta | 3.6% | 3.5% | 0.1% |
| Santa Barbara | 4.0% | 3.7% | 0.3% |
| South Coast | 3.8% | 3.7% | 0.1% |
Median Household Income
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $83,882 | $88,211 | -4.9% |
| Goleta | $105,612 | $109,392 | -3.5% |
| Santa Barbara | $89,644 | $85,334 | 5.1% |
| South Coast | $94,900 | $95,312 | 0.6% |
Santa Barbara County Labor Force
| Indicator | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Labor Force | 227,800 | 224,100 | 1.7% |
| County Unemployment | 11,500 | 10,200 | 12.7% |
| County Unemployment Rate | 5.0% | 4.5% | 0.3% |
Sales Tax
Taxable Retail Sales (millions)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $41.6 | $44.0 | -5.5% |
| Goleta | $277.8 | $276.3 | 0.5% |
| Santa Barbara | $591.9 | $607.2 | -2.5% |
| South Coast Total | $911.3 | $927.5 | -1.7% |
Tourism
Hotel Occupancy Rate
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Santa Barbara South Coast TBID | 81% | 73% | 8% |
| City of Santa Barbara | 80% | 72% | 8% |
| City of Goleta | 87% | 76% | 9% |
| County Unincorporated | 76% | 73% | 3% |
Transient Occupancy Tax (millions)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Santa Barbara | 2.79 | 2.67 | 4.5% |
Airport Passenger Count
| Current* | 1 Year Ago | 1 Year Change | |
|---|---|---|---|
| Santa Barbara Airport (Monthly Total) | 130,919 | 121,297 | 7.9% |
| Santa Barbara Airport (YTD) | 563,577 | 507,101 | 11.1% |
Cannabis (Santa Barbara County Taxable Sales)
$0
2023
$0
2024
$0
2025
Homelessness
Homeless Residents
| City | Current* | 1 Year Ago | 1 Year Change |
|---|---|---|---|
| Carpinteria | 42 | 23 | 82.6% |
| Goleta | 148 | 136 | 8.8% |
| Santa Barbara | 987 | 787 | 25.4% |
| Other South Coast Areas | 130 | 161 | -19.3% |
| Total South Coast | 1307 | 1107 | 18.1% |
| Total Santa Barbara County | 2119 | 1887 | 12.3% |
Most Recent Permanent Address of Homeless Individuals
(PIT Count)
0%
0%
0%
0%
0%
Estimated Vehicular Homelessness by City
| City | (PIT Count) |
|---|---|
| Carpinteria | 8 |
| Goleta | 48 |
| Santa Barbara | 274 |
Poverty
Poverty Rate
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 6.0% | 3.9% | -0.9% |
| Goleta | 4.8% | 3.3% | 1.5% |
| Santa Barbara | 6.9% | 6.9% | 0.0% |
| South Coast | 5.5% | 4.9% | 0.6% |
*Data is sourced from various entities and reflects the most-up-to date data available to the public. Some sources may experience reporting delays of 30+ days.