The Santa Barbara South Coast Chamber of Commerce is excited to announce the launch of a vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the community’s love for their city and highlighting the unique offerings of Santa Barbara.

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara’s culture, history, and local events, inviting residents and visitors alike to celebrate and share their experiences. With a strong visual impact, the campaign will feature iconic landmarks, popular events, and compelling stories from the community who embody the spirit of Santa Barbara. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.



Businesses and Organizations:

Download the So Much To Love Toolkit for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork


Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB

Calling all night owls! 🌙 The Cruisery is now serving up our amazing scratch-made dishes even later. Swing by for some late-night bites and keep the good times rolling! 🍽️✨ #LateNightEats #SantaBarbaraEats #TheCruisery #somuchtolovesb #seesb
Introducing our Bastille Day Menu, available tomorrow, July 12th, through Sunday, July 14th! We will be celebrating french classics in style for the 🇫🇷 National Holiday, as well as bouchon’s own 26th anniversary. 🎉🥂🍾
Book your table now to come celebrate with us 🎉 
 #supportlocal #eatlocal #drinklocal #buylocal #shoplocal #foodbanksbc #visitsantabarbara #visitsb #sbrestaurants #sbwines #sbce #sbculinaryexperience #montecito #carpinteria #california #sbfarmersmarket #sblife #sbfood #sbfoodie #sbarts #privatedining #sbprivatedining #somuchtolovesb
🧖‍♀️Experience ultimate relaxation at Float Spa! Come to get away, de-stress, find balance, and feel light. Enjoy massages, facials, body and recovery treatments, and more✨

📍18 E Canon Perdido St

#Downtown #SantaBarbara #SoMuchToLoveSB
Smokey sunset tonight… great event this evening at the canaryhotel by pacificpridefdn 🌈✨
#santabarbara #montecito #goleta #visitcalifornia #visitsantabarbara #seesb #ourgoldenstate #funkzone #artsdistrictsb #statestreet #sbliving #somuchtolovesb #santabarbaracalifornia #santabarbaraphotos #downtownsantabarbara #santabarbaraphotographer #sbphotoscenes
Photo copyright: sbphotoscenes
🐶🧸Escape the heat at Unbearable Skee Lodge, the ultimate air-conditioned adult playground! Penni loves it, and your pooch will too. Swing by for some refreshing frosé and unforgettable fun! 🐶🍹 #UnbearableSkeeLodge #DogFriendly #FroséAllDay #SantaBarbara #somuchtolovesb #seesb
🎶Tonight’s summer music series will feature ABBA DABBA DOO! The band has been delighting fans of the Swedish disco/rock group since 2016.

😎Every Wednesday from 5:30pm to 7:30pm until July 31st, join us on the 700 block of State Street for live entertainment that everyone can enjoy. Bring a folding chair, relax, and indulge in delicious bites from nearby businesses. Don’t miss out on these wonderful evenings of music, food, and community!

In front of Apna and Best BBQ
📍700 Block of State St

#Downtown #SantaBarbara #SoMuchToLoveSB
🌹 Celebrate A Legacy of Giving at the SBMA Museum Store! 🛍️

Join us in celebrating the “A Legacy of Giving” exhibition with exclusive items from the Museum Store! Discover our new, one-of-a-kind products inspired by the artwork in the gallery, specially made for SBMA.

Visit the Santa Barbara Museum of Art to see over 30 paintings bequeathed to SBMA by Lord and Lady Ridley-Tree.

Can’t make it in person? Shop the online store with the link in our bio!
#sbma #santabarbara #museum #artmuseum #santabarbaramuseumofart #gallery #exhibit #explore #discover #explorepage #visitsantabarbara #art #artwork #lightacademia #aesthetic #somuchtolovesb

"We are thrilled to launch the 'So Much To Love in Santa Barbara' campaign, with positive messaging about Santa Barbara," said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce. "This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community. "

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

For more information about the “So Much To Love” campaign contact Mary Lynn Harms-Romo, Director of Communications.


In partnership with Coast Village Improvement Association, Cox Communications, Downtown Santa Barbara, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, Voice Magazine, and WitMark Group, the campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.