so-much-to-love-logo

The Santa Barbara South Coast Chamber of Commerce is excited to announce the launch of a vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the community’s love for their city and highlighting the unique offerings of Santa Barbara.

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara’s culture, history, and local events, inviting residents and visitors alike to celebrate and share their experiences. With a strong visual impact, the campaign will feature iconic landmarks, popular events, and compelling stories from the community who embody the spirit of Santa Barbara. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.

Play Video
Play Video
Play Video
Play Video
Play Video
so-much-to-love-logo
Play Video
so-much-to-love-collage

HOW TO PARTICIPATE

Businesses and Organizations:

Download the So Much To Love Toolkit for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork

Residents:

Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB

Best place to watch clearing storms is the outside seating at Shoreline Beach Cafe on Ledbetter Beach in Santa Barbara. chuckplace #visitsantabarbara #downtownsantabarbara #santabarbarabeach #santabarbaracalifornia #santabarbaraphotographer #santabarbaraphotography #seesb #sunsetmag #sunsetmagazine #afarmedia #santabarbaralife #santabarbaralifestyle #editorialphotography #locationphotographer #centralcoastcalifornia #americanriviera ##bestofsantabarbara #enjoyslocal #somuchtolovesb
A big congratulations to daniellemarie805! You’re the winner of the Coastal Well Woman's 50-minute health consultation ($250 value)! 👏👏

Get ready for another giveaway! A custom print from our February 2025 featured artist Amy Logsdon, stay tuned for details to be announced TODAY! 🖼️ 🎨

#GiveawayWinner #CoastalWellWomen #SantaBarbaraEvents #CoastalLifestyle #ExploreLocal #MomentMaps #AmyLogsdon #santabarbaracoast #santabarbaracoastcitylifestyle #montecito #goleta #santabarbara #somuchtolovesb
Our next Downtown Business Spotlight episode is today at 12pm! ✨🎤Join Robin Elander in conversation with Paul Hughes (Loubud Wines) as he chats about his new business in El Paseo!

Loubud Wines
📍20 El Paseo

To tune in, click the link in our bio and select ‘Downtown Business Spotlight’ or visit Facebook.com/DowntownSantaBarbara.

#DowntownSantaBarbara #SantaBarbara #SoMuchToLoveSB
We're looking forward to the Heirloom Tomato Salad making a comeback this summer!
#visitSantaBarbara #eatlocal #bouchonsantabarbara #SoMuchToLoveSB
Saturday night’s celebration of the Chinese Lunar New Year with lion dancers at El Presidio State Historic Park in Santa Barbara. chuckplace #santabarbaraphotographer #santabarbaraphotography #chineselunarnewyear #elpresidiodesantabarbara #downtownsantabarbara #visitsantabarbara #seesb #santabarbaracalifornia #sunsetmag #sunsetmagazine #somuchtolovesb #bestofsantabarbara #enjoyslocal #locationphotographer #editorialphotographer #afarmedia
✨ There's #SoMuchToLoveSB 🌿 From shops to shows, there's something for everyone! Treat yourself to a relaxing escape at The Salt Caves Santa Barbara—step into the calming salt rooms and let the healing properties of Himalayan salt detoxify, reduce stress, and promote deep relaxation. 🧘‍♀️💆‍♂️

Afterward, enjoy delicious eateries and stunning views at El Paseo. 🌸 Whether you’re unwinding or exploring, Santa Barbara has it all!

Book your special appointment today and experience ultimate relaxation. 💫
🎥✨ Celebrate 40 incredible years of the Santa Barbara International Film Festival! From February 4-15, immerse yourself in 11 days of cinematic magic featuring 200+ films, inspiring tributes, and thought-provoking symposiums. 🎬

Here are some of the main events that you don’t want to miss:

🎞️Opening Night Film: Jane Austen Wrecked My Life
Tuesday, 2/4, 8pm
📍Arlington Theatre

🏆Martin Modern Master Award honoring Angelina Jolie
Wednesday, 2/5, 8pm
📍Arlington Theatre

🏆Outstanding Performer of the Year Award honoring Ralph Fiennes
Thursday, 2/6, 8pm
📍Arlington Theatre

🎬US Premiere of Horizon: An American Saga - Chapter 2, Followed by Q&A with Kevin Costner
Friday, 2/7, 6pm
📍Arlington Theatre

🏆Variety Artisans Award
Saturday, 2/8, 8pm
📍Arlington Theatre

🏆Virtuosos Award
Sunday, 2/9, 8pm
📍Arlington Theatre

🏆Outstanding Directors Award
Monday, 2/10, 8pm
📍Arlington Theatre

🏆Arlington Artist of the Year Award honoring Timothee Chalamet
Tuesday, 2/11, 8pm
📍Arlington Theatre

🏆American Riviera Award honoring Zoe Saldana
Wednesday, 2/12, 8pm
📍Arlington Theatre

🏆Cinema Vanguard Award Honoring Adrien Brody & Guy Pearce
Thursday, 2/13, 8pm
📍Arlington Theatre

🏆Montecito Award honoring Colman Domingo
Friday, 2/14, 8pm
📍Arlington Theatre

🎞️Closing Night Film: A Missing Part
Saturday, 2/15, 8pm
📍Arlington Theatre

For more events happening downtown, click the link in our bio & make sure to sign up for our newsletter! 

#Downtown #SantaBarbara #SoMuchToLoveSB

"We are thrilled to launch the 'So Much To Love in Santa Barbara' campaign, with positive messaging about Santa Barbara," said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce. "This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community. "

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

For more information about the “So Much To Love” campaign contact Mary Lynn Harms-Romo, Director of Communications.

Partners

In partnership with Coast Village Improvement Association, Cox Communications, Downtown Santa Barbara, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, Voice Magazine, and WitMark Group, the campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.