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The Santa Barbara South Coast Chamber of Commerce is excited to announce the launch of a vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the community’s love for their city and highlighting the unique offerings of Santa Barbara.

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara’s culture, history, and local events, inviting residents and visitors alike to celebrate and share their experiences. With a strong visual impact, the campaign will feature iconic landmarks, popular events, and compelling stories from the community who embody the spirit of Santa Barbara. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.

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HOW TO PARTICIPATE

Businesses and Organizations:

Download the So Much To Love Toolkit for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork

Residents:

Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB

Feliz Día De Padres! Happy Father’s Day to ALL Dads, Uncles, Grandpas, Padrinos & special men that support and love their children and families!!
❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️Photo: Jorge & his beautiful daughter at Los Arroyos Goleta 😍#losarroyosrestaurant #bestmexicanfood #dinesb #sbeats #santabarbara #visitsantabarbara #gogoleta #goleta #downtownsb #montecito #coastvillageroad #downtownsantabarbara #santabarbararestaurants #sbfoodies #805 #visitsb #tastesb #seesb #SoMuchToLoveSB #HappyFathersDay
Congratulations Gemma, and the entire class of UCSB 2025 (as well as all the other grads from all Santa Barbara schools)!!bouchon Proprietor Mitchell Sjerven (UCSB Class of 1990!), recognizes your commitment to your future and wishes you, no matter the turbulent times you face, an extraordinary future.  Education matters and we celebrate your accomplishments.#bouchonsantabarbara #visitsantabarbara #ucsb #ucsbalumni #sbfarmersmarket #sbarts #somuchtolovesb
Weekend Wonders Await Downtown! ✨🎤 Mostly Jokes Presented by Aaron Foster
6/13, 8:00 PM
The Center Stage Theater
📍751 Paseo Nuevo)🎶 Karaoke Fridays on State
Every Friday, 6:30 PM
Longoria Wines
📍734 State St🖼️ Manongs on the Central Coast Exhibit
Now through June, 12 PM
Casa de la Guerra
📍15 East De la Guerra St🛹 Book it to Lighthouse Skateshop
6/13, 3:00 PM
Lighthouse Skate Shop
📍907State St🔪 Resin Charcuterie Board Class
6/14, 11:45 AM
Crafter’s Library
📍9 E. Figueroa St🧶 Sock Knitting 101 Class
6/14, 9:30 AM
The Knit Shop
📍1221 State St🎬 World Premiere of Eternal Stoke
6/14, 7:00 PM
Lobero Theatre
📍33 E. Canon Perdido St🎭 Justice: A New Musical
June 13-15
New Vic Theatre
📍 33 W. Victoria St)🧵 Sewing 101 Class
6/15, 1:00 PM
📍9 E. Figueroa St
The Crafter’s Library🧘‍♀️ Movement to Reawaken the Inner Fire
6/15, 3:00 PM
Yoga Soup
📍28 Parker WayFor more events happening downtown, click the link in our bio & make sure to sign up for our newsletter!”#Downtown #SantaBarbara #SoMuchToLoveSB
Happy Father’s Day Weekend! ❤️Pick up Dad a Los Arroyos Hat while supplies last at any of our 3 locations.
It’s been a while since they have been available for purchase. Don’t miss out! Perfect for summer!!!!
$20Photo: Tony & Diego Arroyo (owners)
#HappyFathersDay#losarroyosrestaurant #bestmexicanfood #dinesb #sbeats #santabarbara #visitsantabarbara #gogoleta #goleta #downtownsb #montecito #coastvillageroad #downtownsantabarbara #santabarbararestaurants #sbfoodies #805 #visitsb #tastesb #seesb #SoMuchToLoveSB
Continuing on with the jacarandas 💜
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#santabarbara #montecito #goleta #visitcalifornia #visitsantabarbara #seesb #ourgoldenstate #funkzone #artsdistrictsb #statestreet #sbliving #somuchtolovesb #santabarbaracalifornia #santabarbaraphotos #downtownsantabarbara #santabarbaraphotographer #sbphotoscenes
Photo copyright: sbphotoscenes
Golden hour on the Terrace at bouchon is pretty magical in #santabarbara, especially as summer comes around!#bouchonSantaBarbara #bouchonsb #eatlocal #SoMuchToLoveSB #VisitSantaBarbara #visitsb #artsdistrictsb

"We are thrilled to launch the 'So Much To Love in Santa Barbara' campaign, with positive messaging about Santa Barbara," said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce. "This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community. "

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

For more information about the “So Much To Love” campaign contact Mary Lynn Harms-Romo, Director of Communications.

Partners

In partnership with Coast Village Improvement Association, Cox Communications, Downtown Santa Barbara, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, Voice Magazine, and WitMark Group, the campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.