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The Santa Barbara South Coast Chamber of Commerce is excited to announce the launch of a vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the community’s love for their city and highlighting the unique offerings of Santa Barbara.

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara’s culture, history, and local events, inviting residents and visitors alike to celebrate and share their experiences. With a strong visual impact, the campaign will feature iconic landmarks, popular events, and compelling stories from the community who embody the spirit of Santa Barbara. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.

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HOW TO PARTICIPATE

Businesses and Organizations:

Download the So Much To Love Toolkit for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork

Residents:

Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB

The countdown is on, and ARTOBER isn’t slowing down!💫

🎵The Wallflowers – 30th Anniversary Tour for Bringing Down the Horse
10/14, 7:30 PM
📍Lobero Theatre

🎭Bernadette Peters
10/15, 7:30 PM
📍The Granada Theatre

🎹Tamir Hendelman Trio: “A Tribute to Bill Evans”
10/16, 5:30 PM
📍The Grand on State

🎤Ingrid Michaelson’s Cozy Fall Trio Tour
10/16, 7:30 PM
📍Lobero Theatre

✨Lucy Darling – All That and More
10/17, 5:00 PM & 8:30 PM
📍Lobero Theatre

🩰Circa
10/18, 4:00 PM
📍The Granada Theatre

🎉17th Annual Asian American Neighborhood Festival
10/18, 11:00 AM
📍Presidio Neighborhood

🎷Journey through Jazz with SB Charter School
10/19, 7:15 PM
📍Lobero Theatre

🪕Sarah Jarosz: 10 Years of Undercurrent
10/21, 7:30 PM
📍Lobero Theatre

🎶#RachOnState with Santa Barbara Symphony
10/1–10/19
📍Pianos on State (The Granada Theatre locations)

🎹 Pianos on State (Final Days!)
Through 10/19
📍Various blocks of State Street

🎨Stunned by the Moment Exhibition
9/16–10/25
📍10 West Gallery

🍸Opal ARTOBER Special
10/1–10/31
📍Opal Restaurant & Bar

🖼️Mary-Austin Klein Solo Exhibition
10/1–10/31
📍Sullivan Goss Gallery

🌆Charles Fazzino 3D Artwork Collection
10/1 – 10/31
📍3D Studio Gallery

🫟Julie Anderson Mathias: IN STUDIO
10/1–11/8
📍Seimandi & Leprieur Gallery

👉Check out the full lineup at the link in our bio!

#DowntownSantaBarbara #SoMuchToLoveSB #Artober
There’s still time to dive into ARTOBER and explore all the creativity downtown has to offer!🌟 

🗣️Free Speech Under Fire: Greg Lukianoff on the New Age of Censorship
10/8, 7:00 PM
📍Lobero Theatre

🎹Lang Lang, piano
10/9, 7:00 PM
📍The Granada Theatre

🎙️Janis Mann
10/9, 5:30 PM
📍The Grand on State

🪕AJ Lee and Blue Summit, with special guest Salty Strings
10/9, 7:30 PM
📍Lobero Theatre

✨Milt Larsen’s It’s Magic!
10/11, 2:00 PM & 6:30 PM
📍Lobero Theatre

🎸The Rush Tribute Project
10/12, 7:30 PM
📍Lobero Theatre

🎵The Wallflowers – 30th Anniversary Tour for Bringing Down the Horse
10/14, 7:30 PM
📍Lobero Theatre

🎶#RachOnState with Santa Barbara Symphony
10/1–10/19
📍Pianos on State (The Granada Theatre locations)

🎹Pianos on State
9/29–10/19
📍Various blocks of State Street

🎨Stunned by the Moment Exhibition
9/16–10/25
📍10 West Gallery

🍸Opal ARTOBER Special
10/1–10/31
📍Opal Restaurant & Bar

🖼️Mary-Austin Klein Solo Exhibition
10/1–10/31
📍Sullivan Goss Gallery

🌆Charles Fazzino 3D Artwork Collection
10/1 – 10/31
📍3D Studio Gallery

🫟Julie Anderson Mathias: IN STUDIO
10/1–11/8
📍Seimandi & Leprieur Gallery

👉Check out the full lineup at the link in our bio!

#DowntownSantaBarbara #SoMuchToLoveSB #Artober
ARTOBER 2026 is officially underway and downtown is bursting with creativity for the opening week!🌟

🎹Pianos on State
9/29–10/19
📍Various blocks of State Street

🎼#RachOnState Piano Challenge Kickoff
10/1, 5:00 PM
📍Piano #4 (Anapamu & State St)

🎭Masq(p)arade!
10/2, 5:30 PM
📍State Street

🕺You Should Be Dancing: A Tribute to the Bee Gees
10/3, 7:30 PM
📍The Granada Theatre

🎸Shine On – A Tribute to Pink Floyd
10/3, 7:30 PM
📍Lobero Theatre

🎤Rickie Lee Jones
10/4, 7:00 PM
📍Lobero Theatre

😂Gulman’s 7th Hour: An All-New Standup Show
10/5, 7:30 PM
📍Lobero Theatre

🩰Akram Khan Company
10/6, 7:30 PM
📍The Granada Theatre

🎵Toad the Wet Sprocket: The Acoustic Tour with Willy Porter
10/6 & 10/7, 7:30 PM
📍Lobero Theatre

🧬Brave New Work 2.0 Symposium
10/6-10/8
📍410 State Street

🎨Stunned By The Moment Exhibition
9/16–10/25
📍10 West Gallery

🍸Opal Restaurant & Bar ARTOBER Special
10/1–10/31
📍Opal Restaurant & Bar

🖼️Mary-Austin Klein Solo Exhibition
10/1–10/31
📍Sullivan Goss Gallery

👨‍🎨Charles Fazzino’s Artwork
10/1–10/31
📍3D Studio Gallery

🎨Julie Anderson Mathias: IN STUDIO
10/1–11/8
📍Seimandi & Leprieur Gallery

👉Check out the full lineup at the link in our bio!

#DowntownSantaBarbara #SoMuchToLoveSB #Artober
It’s almost time to fiesta! 💃🏻
There’s So Much to Love in Santa Barbara! ❤️
 
Old Spanish Days Fiesta is here! Kicking off this Wednesday, it’s the perfect time to experience the traditions, music, dancing, and celebrations that make Santa Barbara so special. @visitsantabarbara has the perfect Fiesta itinerary, including parade times, event schedules, and can’t miss festivities. @contreras_flamencoarts 
 
While you’re celebrating, be sure to stop by the Visitor Center! Snap a photo during Fiesta, tag #SoMuchToLoveSB, and tag us for a chance to be featured on our social media. We can’t wait to see how you’re celebrating!
Marisol Miller-Wave dontcallmepink brought the house down with her powerhouse performance of the title song from the musical ‘Cabaret’ at last year’s 1st Annual Pride Cabaret, presented by SBGMC! 

SBGMC’s 2nd Annual Pride Cabaret: Making Waves 
🗓️ THURS. AUG. 20
⏰ 7 PM
🗺️ The New Vic Theatre
🎟️ Ticket Link in BIO 

Follow sbgaymenschorus for more! 🎤 

#QueerVoices
#GayChorus
#LGBTQIA
#SoMuchtoLoveSB
#Cabaret
💥 TICKETS. On. Sale. NOW! 🎟️LINK in BIO 📱 

SBGMC presents the 2nd Annual Pride Cabaret: Making Waves at the New Vic Theatre on Thursday Aug. 20th 
🎤 Show starts at 7 PM 

#SoMuchtoLoveSB
#GayChorus
#SantaBarbaraGayMensChorus
#Pride
#SBPride

"We are thrilled to launch the 'So Much To Love in Santa Barbara' campaign, with positive messaging about Santa Barbara," said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce. "This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community. "

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

For more information about the “So Much To Love” campaign contact Tallia Hart.

Partners

In partnership with Coast Village Improvement Association, Cox Communications, Downtown Santa Barbara, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, Voice Magazine, and WitMark Group, the campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.