South Coast
Data Dashboard
South Coast Data Dashboard
Reporting Date: Q1 2026
Residential Real Estate
Median Home Selling Value
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $1,731,000 | $2,997,500 | -42.3% |
| Goleta | $1,954,486 | $1,520,000 | 28.6% |
| Santa Barbara | $2,100,000 | $2,795,000 | -25.9% |
| South Coast | $2,162,500 | $2,875,000 | -24.8% |
Single Family Home Sales YTD
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 7 | 4 | 75% |
| Goleta | 21 | 15 | 40% |
| Santa Barbara | 313 | 31 | 6.5% |
| South Coast | 78 | 71 | 9.9% |
Apartments
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Median Rent | $2,859 | $2,781 | 2.8% |
| Vacancy Rate | 2.8% | 2.8% | 0.0% |
Building Permits
Residential Building Permits YTD (units)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 20 | 37 | -45.9% |
| Goleta | 238 | 14 | 1600.0% |
| Santa Barbara | 61 | 26 | 133.6% |
Commercial Real Estate
Commercial Vacancy Rate
Carpinteria
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 10.9% | 29.3% | -19.4% |
| Industrial | 7.2% | 2.8% | 4.4% |
Goleta
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 8.0% | 7.9% | 0.1% |
| Industrial | 4.6% | 3.0% | 1.6% |
Santa Barbara
| Current* | 1 Year Ago | % Change | |
|---|---|---|---|
| Office | 9.9% | 10.3% | -0.4% |
| Industrial | 1.5% | 1.1% | 0.4% |
| Retail | 3.7% | 3.2% | 0.5% |
Workforce
Professionals
0
Changed Jobs
0
Job Posts
0
Engaged Talent
0
Unemployment
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 3.8% | 4.5% | -0.7% |
| Goleta | 2.8% | 2.8% | 0.0% |
| Santa Barbara | 2.9% | 2.8% | -0.9% |
| South Coast | 3.0% | 3.0% | 0.0% |
Median Household Income
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $103,879 | $96,898 | 7.2% |
| Goleta | $122,370 | $117, 757 | 3.9% |
| Santa Barbara | $100,564 | $98,303 | 2.3% |
| South Coast | $104,477 | $103,368 | 1.1% |
Santa Barbara County Labor Force
| Indicator | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Labor Force | 218,400 | 217,600 | 0.4% |
| County Unemployment | 12,000 | 11,800 | 1.7% |
| County Unemployment Rate | 4.5% | 5.4% | 0.1% |
Sales Tax
Taxable Retail Sales (millions)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | $41.9 | $46.1 | -9.1% |
| Goleta | $254.6 | $253.8 | 0.3% |
| Santa Barbara | $590.6 | $599.9 | -1.6% |
| South Coast Total | $878.5 | $899.8 | -1.4% |
Tourism
Hotel Occupancy Rate
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Santa Barbara South Coast TBID | 86% | 84% | 2% |
| City of Santa Barbara | 86% | 83% | 2% |
| City of Goleta | 87% | 88% | -1% |
| County Unincorporated | 84% | 79% | 5% |
Transient Occupancy Tax (millions)
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Santa Barbara | 2.20 | 1.94 | 13.4% |
Airport Passenger Count
| Current* | 1 Year Ago | 1 Year Change | |
|---|---|---|---|
| Santa Barbara Airport (Monthly Total) | 95,116 | 93,914 | 1.3% |
| Santa Barbara Airport (YTD) | 187,626 | 197,087 | -4.8% |
Cannabis (Santa Barbara County Taxable Sales)
$0
2023
$0
2024
$0
2025
Homelessness
Homeless Residents
| City | Current* | 1 Year Ago | 1 Year Change |
|---|---|---|---|
| Carpinteria | 58 | 42 | 38.1% |
| Goleta | 217 | 148 | 46.6% |
| Santa Barbara | 1045 | 987 | 5.9% |
| Other South Coast Areas | 241 | 161 | 49.7% |
| Total South Coast | 1561 | 1338 | 14.7% |
| Total Santa Barbara County | 2436 | 2119 | 15.0% |
Most Recent Permanent Address of Homeless Individuals
(PIT Count)
0%
0%
0%
0%
0%
Estimated Vehicular Homelessness by City
| City | (PIT Count) |
|---|---|
| Carpinteria | 8 |
| Goleta | 48 |
| Santa Barbara | 274 |
Poverty
Poverty Rate
| City | Current* | 1 Year Ago | % Change |
|---|---|---|---|
| Carpinteria | 6.0% | 3.9% | -0.9% |
| Goleta | % | % | % |
| Santa Barbara | 13.1% | 6.9% | 0.0% |
| South Coast | % | % | % |
*Data is sourced from various entities and reflects the most-up-to date data available to the public. Some sources may experience reporting delays of 30+ days.