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The Santa Barbara South Coast Chamber of Commerce is excited to announce the launch of a vibrant new campaign, “So Much To Love In Santa Barbara,” aimed at highlighting the community’s love for their city and highlighting the unique offerings of Santa Barbara.

The “So Much To Love in Santa Barbara” campaign showcases the best of Santa Barbara’s culture, history, and local events, inviting residents and visitors alike to celebrate and share their experiences. With a strong visual impact, the campaign will feature iconic landmarks, popular events, and compelling stories from the community who embody the spirit of Santa Barbara. The campaign aims to rejuvenate local pride and encourage participation in community activities and support for local businesses.

The campaign will feature photos and stories from local business owners, community leaders, and residents, highlighting their personal connections to Santa Barbara and why they love it. The community is encouraged to share their own reasons for loving Santa Barbara using the official campaign hashtag: #SoMuchToLoveSB.

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HOW TO PARTICIPATE

Businesses and Organizations:

Download the So Much To Love Toolkit for access to the brand guide, logos, messaging and inspiration. Use the logo on your own beautiful photos, reels or videos and share them on social media, your newsletters, or your website. Consider printing a banner, poster or painting a window – we’ll help you create the artwork

Residents:

Share your own photos on social media of the things you love about Santa Barbara, use the official campaign hashtag: #SoMuchToLoveSB

Sometimes it’s nice to share the spotlight! 🥃 #oldfashion 

📸 fullframefoodie 

#losarroyosrestaurant #bestmexicanfood #dinesb #sbeats #santabarbara #visitsantabarbara #gogoleta #goleta #downtownsb #montecito #coastvillageroad #downtownsantabarbara #santabarbararestaurants #sbfoodies #805 #visitsb #tastesb #seesb #SoMuchToLoveSB
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#santabarbara #montecito #goleta #visitcalifornia #visitsantabarbara #seesb #ourgoldenstate #funkzone #artsdistrictsb #statestreet #sbliving #somuchtolovesb #santabarbaracalifornia #santabarbaraphotos #downtownsantabarbara #santabarbaraphotographer #sbphotoscenes
Photo copyright: sbphotoscenes
And I think it’s gonna be a long long time … 🚀🧑‍🚀🪐 sbbotanicgarden fairy cottages 🧚‍♂️🏠 #santabarbarabotanicgarden  #santabarbarabotanicgardenfairycottages  #sbbotanicgarden #sbbotanicgardenfairycottages #fairycottage #fairyhouse #santabarbara #california #botanicgarden #treasures #foundtreasures #foundobjects #exploremore #santabarbarahikes #exploresantabarbara #treasurehunting #botanicgarden #treasurehunt #sbkids #santabarbarakids #santabarbarafamilylife #santabarbaramoms #sbbotanicgardenmaze #seesb #somuchtolovesb #805living #toyexchange #freelittlelibrary
❤️💕💗♥️ sbbotanicgarden fairy cottages 🧚‍♂️🏠 #santabarbarabotanicgarden  #santabarbarabotanicgardenfairycottages  #sbbotanicgarden #sbbotanicgardenfairycottages #fairycottage #fairyhouse #santabarbara #california #botanicgarden #treasures #foundtreasures #foundobjects #exploremore #santabarbarahikes #exploresantabarbara #treasurehunting #botanicgarden #treasurehunt #sbkids #santabarbarakids #santabarbarafamilylife #santabarbaramoms #sbbotanicgardenmaze #seesb #somuchtolovesb #805living #toyexchange #freelittlelibrary
🐆🦁🐅 sbbotanicgarden fairy cottages 🧚‍♂️🏠 #santabarbarabotanicgarden  #santabarbarabotanicgardenfairycottages  #sbbotanicgarden #sbbotanicgardenfairycottages #fairycottage #fairyhouse #santabarbara #california #botanicgarden #treasures #foundtreasures #foundobjects #exploremore #santabarbarahikes #exploresantabarbara #treasurehunting #botanicgarden #treasurehunt #sbkids #santabarbarakids #santabarbarafamilylife #santabarbaramoms #sbbotanicgardenmaze #seesb #somuchtolovesb #805living #toyexchange #freelittlelibrary
Our sweet tooth is feasting off this delicious profiterole trio featuring Santa Barbara Chocolate and farmers market berries & pistachios!
#visitSantaBarbara #bouchonsantabarbara #SoMuchToLoveSB #artsdistrictsb #santabarbarachocolate
There’s so much to love in Santa Barbara ✨ Did you know Ganna Walska Lotusland is ranked among the top ten botanical gardens in the world? With over 3,700 plant species—many rare and endangered—it's a true haven for nature lovers. Plus, it’s a hub for sustainable horticulture! 🌱🌸 #SoMuchToLoveSB Download the free toolkit and tag us for social media promo! @lotusland_gannawalska

"We are thrilled to launch the 'So Much To Love in Santa Barbara' campaign, with positive messaging about Santa Barbara," said Kristen Miller, President & CEO of the Santa Barbara South Coast Chamber of Commerce. "This campaign not only highlights the beauty and charm of our city but also empowers our residents and local businesses to take pride in and actively participate in enhancing our sense of community. "

Join us in celebrating the unique charm and undeniable appeal of Santa Barbara. Follow the campaign on social media using the hashtag #SoMuchToLoveSB and share your stories, photos, and love for our beautiful city.

For more information about the “So Much To Love” campaign contact Mary Lynn Harms-Romo, Director of Communications.

Partners

In partnership with Coast Village Improvement Association, Cox Communications, Downtown Santa Barbara, Noozhawk, Santa Barbara County Office of Arts & Culture, Visit Santa Barbara, Voice Magazine, and WitMark Group, the campaign offers specific branding for some of our most beloved areas: Coast Village Road, Funk Zone, ARTS District, Waterfront, and Downtown.