Viva La Fiesta!

#SoMuchToLoveSB The Chamber is proud to sponsor Old Spanish Days Fiesta, Santa Barbara’s beloved five-day celebration of history, culture, and community.
Experience the vibrant festivities happening throughout town, including live music, traditional dance performances, bustling mercados, and more. As Fiesta celebrations continue, don’t miss one of the most anticipated events of the season, the Historic Fiesta Parade on Cabrillo Blvd starting at Noon on Friday, August 1.
Be sure to wave as the Santa Barbara South Coast Chamber of Commerce rides by in a horse-drawn carriage, alongside many organizations that make our community shine.
Want to join in the celebration online?
Download the So Much To Love Toolkit for access to logos, messaging, and creative inspiration. Use the campaign branding on your own photos, videos, or social posts—and help spread the love through your newsletters, website, and social media platforms.