Independent Economist Explains Negative Business Impacts of Increasing County TOT

In a recent op-ed published in Noozhawk, Peter Rupert, Director of UCSB Economic Forecast Project, argues that increasing the Transient Occupancy Tax (TOT) in Santa Barbara County could have hidden costs for the local economy and jobs. He explains that while the TOT primarily targets tourists staying in hotels, its ripple effects can impact other sectors, such as restaurants, attractions, and events. Rupert warns that higher taxes on tourists may lead to reduced visitor spending, affecting the livelihoods of many residents who depend on tourism-related income. He urges decision-makers to carefully evaluate the broader economic implications before raising the TOT.

The Santa Barbara South Coast Chamber of Commerce and South Coast Business Action Fund’s position is NO on Ballot Measure H.