FIFA Business Resource Hub
As the 2026 FIFA World Cup approaches, the Santa Barbara South Coast Chamber is launching a new FIFA Business Resource Hub to help local businesses prepare for and participate in this once-in-a-generation opportunity. The hub will provide practical tools, inspiration, and guidance for businesses interested in creating watch parties, themed promotions, visitor experiences, and community activations — while also helping navigate FIFA branding guidelines. Businesses will also find links to Visit Santa Barbara’s official tourism resources, event submissions, and promotional opportunities. From hospitality tips to activation ideas, the Chamber’s goal is to support local businesses in maximizing the economic and community benefits of this global event while helping the South Coast put its best foot forward.
