Visitors Welcomed with Fiesta Flair at SBA

To kick off the annual Old Spanish Days Fiesta, we welcomed visitors at the Santa Barbara Airport this week with Flamenco dance performances and complimentary flowers and fans to help visitors get into the Fiesta spirit.

In an effort to meet visitors where they are, the State Street Visitor Center, the Chamber, and Visit Santa Barbara launched Visitor Pop-Ups – a remote activation to support hospitality services and connect directly with tourists. These pop-ups offer maps, guides, and friendly staff to answer questions about where to go, stay, eat, and explore.